The ALS Ice Bucket Challenge raised considerably more than $100 million for research into degenerative neurological disease. That's great. But the whole phenomenon was also pretty great for Facebook, which saw a huge, extended surge of usage, particularly video consumption, around the summer-long campaign.
The ALS Ice Bucket Challenge raised considerably more than $100 million for research into degenerative neurological disease. That's great. But the whole phenomenon was also pretty great for Facebook, which saw a huge, extended surge of usage, particularly video consumption, around the summer-long campaign.
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